How to Advance your Product Catalogs Automatically Using the Best Product Information Management Software?



Be it online or brick-and-mortar, the product catalogs are the foundation of your business operations and deliver customers with all the necessary information about your products through your product information management software. Without it, you cannot sell your products.

But updating product catalogs can be a huge task, particularly if you have hundreds of products and data by different sources. This is where the pim solution comes to your rescue.

Understanding the Importance of Product Catalog Management:



Product catalogs are extremely important elements of retail and B2B businesses. Consider it a comprehensive list of your product inventory, which comprises all the data related with product management like descriptions, pictures, specifications and costs. Customers usually view your product catalog prior to finally making a buying decision. 

Lately, a lot of vendors have generated digital product catalogs, wherein the customers can view all the products online. But the print catalogs are still famous like before. 

Properly updating and managing the product catalogs is extremely vital to 100% customer satisfaction and service level, but this process can be very slow, particularly if there are a lot of online and offline channels and one of the biggest problems is the third-party data from suppliers and vendors. This data can come in all kinds of different formats, which makes it difficult to add to product catalogs.

The Impact on Businesses When Vendors Employ Obsolete Product Catalog Management Approaches:



  • Vendors take back data from different sources.
  • Vendors send the emails back and forth to the vendors and suppliers.
  • Vendors just copy and paste the updated data in the catalog files.
  • Data gets outdated as the above mentioned process takes a lot of time.
  • Product catalogs are not updated with the latest data.

Maximum issues related with catalog management involve fetching the data from various sources and moving this data to different departments, companies and agencies. This consumes a lot time however, it amplifies the possibility of avoidable mistakes in your product catalogs. Failing to regularly update and deal with catalogs suitably is not good for your business. 

A pim solution enables you to update your product catalogs automatically, till last minute prior to catalog publication. You can update all kinds of product information such as videos, images, languages, prices etc.

Few pim software have an in-built report designer and enables you to customize your catalogs exactly the way you like them and while a few systems will enable you incorporate product information with your in-built design files. 

Product information management software can automate the whole process, which means lesser errors and you can invest more time on other important business operations. 

Primary Advantages of Using an Effective PIM Solution:



  • It saves a lot of time, efforts and money.
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  • It improves the product data quality.

  • Deals with language differences in product catalog data and put in the languages for brand new markets.

  • Enhance the catalog publication speed and restructure product catalog management.

  •       A pim solution can help you create specific catalogs with personalized descriptions, prices and images for specific customers or groups of customers. This enables you send various product catalogs to different customers.

  •         An effective pim solution offers you with extraordinary business value and is definitely an important addition to your tech stack. You can make responsive product catalogs and price lists anytime.

  •         You need a pim solution that enables you smoothly publish product catalog data without any problem.

     An advanced pim solution integrates catalog management functionality and enables you to update and manage both the traditional and digital catalogs and transform your retail operations and B2B businesses. 

In advanced product information management software, you accumulate all of the product data, enrich it and distribute it speedily and resourcefully to all of your channels, digital platforms to online stores, websites and digital marketing channels etc.

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