4 Approaches the Latest Product Information Management Systems Help Businesses to Boost the Customer Experience

Product Information Management (PIM) is one of the latest and the most dynamic technology-enabled discipline to centralize, systematize, classify, localize, synchronize and enrich the company product data. But do you have any idea that product information management systems can boost the customer experience drastically? Now you will be thinking that what exactly does the data about your products should do with customer experience? Well, a lot actually!

The latest stats prove that around 61% mention improvement of the customer experience as a benefit of making use of the committed PIM technologies.  So, here are four approaches through which PIM systems can make your customers happier!

Deflating the 4 Approaches PIM Systems Help Businesses to Enhance the Customer Experience:

• Easy Access Rich Product Information: 

      If your consumer cannot get the desired information for buying a product or service then, they will shift to the other website within seconds. Having an excellent and advanced pim product information management solution executed means that all relevant data will always stay online, and always up-to-date, comprehensive and reliable and that is exceptionally expensive, since rich product information reduces online shopping cart desertion significantly and boosts the shopping experience. Drive high-quality product information towards the retailers and resellers for having better control on the customer experience. The better is your data, the more control you will have on the final customer experience. PIM solutions supports the omni-channel strategies, which means that if your product information is steady across all the channels then, no matter the consumers access it from any device, it will surely leads to a dependable and powerful brand experience.

• Get The Right Product At The First Attempt: 

     As per the latest stats, around 22% of product returns happen when consumers receive a product which appears to be different than expected, while around 23% happen due to consumers getting the wrong product. Having a better data quality signifies that the quantity of inconsistent, obsolete and completely wrong information will get reduced to a minimum. Eventually the product your customer anticipates to receive is exactly the product they receive, trimming down the quantity of returned goods.

• Get Improved Services: 

     Through publishing product data smoothly and steadily across all the channels and business systems, internal departments like customer service, sales, marketing and in-store staff can readily access consistent data concerning stock status, upcoming deliveries and which stores have their desired products in what colors, sizes etc., available. With the latest product information management system implemented, business enterprises can serve their customers in a better way through providing them with relevant information; reducing purchasing hindrances and leading them further towards the sales cycle, whether they contact your customer service executive or visit a store.

• Quick Access to the Latest Products: 

      PIM solutions not just boosts the end data, but it also streamlines the business processes and enables you to handle each aspect of every product master record such as validations, approvals, hierarchy, structure, versioning and enriching with features, descriptions, documents and other allied data components a lot faster than before. Companies can bring in new products quickly and with very less efforts and customers can get access to the latest products in your online store first, which results into happy and prospectively reliable customers.

So, if you desire having more insights within the systems, practices, requirements and prospective advantages of pim product information management system then, you can get the latest PIM solutions at EnterWorks, click here to know more!